The illusion that the modern ideals and practices of art are universal and eternal or at least go back to ancient Greece or the Renaissance has been easier to swallow thanks to an ambiguity in the word “art” itself. The English word “art” is derived from the Latin
ars and Greek
teckne, which meant any human skill whether horse breaking, verse writing, shoe-making, vase painting, or governing. The opposite of human art in that older way of thinking was not craft but nature. Some of the older sense of “art” lingers on in our use of the phrase “an art” for things such as medicine or cooking. But in the eighteenth century a fateful division occurred in the traditional concept of art. After over two thousand years of signifying any human activity performed with skill and grace, the concept of art was split apart, generating the new category fine arts (poetry, painting, sculpture, architecture, music) as opposed to crafts and popular arts (shoe-making, embroidery, storytelling, popular songs, etc.). The fine arts, it was now said, are a matter of inspiration and genius and meant to be enjoyed for themselves in moments of refined pleasure, whereas the crafts and popular arts require only skill and rules and are meant for mere use or entertainment. But this historic change of meaning became difficult to remember after nineteenth-century usage dropped the adjective “fine” and spoke only of art versus craft or art versus entertainment or art versus society. Today, when we ask, “Is it really art?” we no longer mean, «Is it a human rather than a natural product?” but “Does it belong in the prestigious category of (fine) art?”
... Before the eighteenth century, the terms “artist” and “artisan” were used interchangeably, and the word “artist” could be applied not only to painters and composers but also to shoemakers and wheelwrights, to alchemists and liberal arts students. There were neither artists nor artisans in the modern meaning of those terms, but only the artisan/artists who constructed their poems and paintings, watches and boots according to a techne or ars, an art/craft. But by the end of the eighteenth century, “artist” and “artisan” had become opposites; “artist” now meant the creator of works of fine art whereas “artisan” or “craftsman” meant the mere maker of something useful or entertaining.
...Instead of separate concert halls, most music accompanied religious worship, political ceremony or social recreation. Most artisan/artists worked on commissions from patrons whose contracts often specified content, form, and materials and envisaged a specific place and purpose for the finished piece. Even Leonardo da Vinci signed a contract for "Virgin of the Racks" that specified the contents, the color of the Virgin’s robe, the date of delivery, and a guarantee of repairs. Similarly, professional writers spent much of their time copying, note taking, and letter writing for their employers or churning out birthday poems, encomiums, and satirical attacks as required. Moreover, making art was usually a cooperative affair, with many minds and hands involved whether in painting frescoes (Raphael), in the multiple authorship of theater productions (Shakespeare), or in the free borrowing of melodies and harmonies among composers (Bach).