Brilliant. Articulate fellow. The Virgo in me is very envious of his organized studio. I'm afraid I'm rather the opposite with a thousand and one things going on at once -- and pay the price for the clutter. 
It's a real smart move on the part of an illustrator to come up with a style that is very easy. You can cover a lot of ground. There are definitely story styles that this light and fresh look works very well with.
Very cool video. Thanks Jono. I really like your drawing.
And thanks screenpainter. Your link works.
Bartender, fix me a moon river. . .in a TIFFANY GLASS!!!!!!!